What is the iPad? During its 2010 introduction, Steve Jobs positioned it as the device that sits between the Mac at the productivity end and the iPhone on the portability end. He justified the iPad’s right to exist by identifying a few specific tasks that he claimed to be better on an iPad than on a Mac or iPhone. They included book reading, email, photo browsing, movie watching. I remember him sitting on stage in a black leather armchair while he did the demos. This stood out because this was the first time Jobs had demoed a product on stage while seated.